Sunday, September 09, 2007

Year's Worst Commercial?

A question for you boomers who have lost your teeth and who are driven to distraction by loose uppers or lowers rattling around in your head. Did you rush right out to grab a package of Sea Bond Denture Adhesive, inspired by those bright, happy, young, fun loving seniors singing "Bye bye ooze, bye bye yuckiness" to the tune of an old Everly Brothers song? If you did, then mabye it's not such a bad commercial after all. It did what commercials are supposed to do . I can't really be sore at the ad agency that produced the commercial. It will probably win an award. Henceforth and forever more, every person who reaches for a package of Seabond will see and hear that image in their heads. But I can be big time pissed at the Brothers or whoever now owns the rights to their songs. Can they be so hard-up that they actually took big bucks from the agency for the right to turn the song into that travesty? Is nothing sacred??

1 comment:

  1. I don't know, Clif. Ever since 38 Special started doing county fairs, I viscerally know that time stops for no band. And frankly, I'm not sure which is worse, an everylyesque ditty extolling not having to spit out pink wintergreen-smelling crud or June Allyson and Bob Dole talking about the leaks and the limps. Oh, I get it. Money will make susceptible people do anything.

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