A Face in the Mirror

A Face In the Crowd,  the 1957 film that made Andy Griffith a star, left me  fascinated and nervous.  It was in the '50s  that televsion was replacing radio as the major home entertaimment medium. The story came too close to home for many of us in the broadcasting industry.  That was a time when many highly successful network radio artists failed to make it into televsion, while some small town radio performers went on to become huge TV stars. One of them was Johnny Carson.  I do not recommend  screen writer  Bud Schulberg's tale to anyone who likes to think of  Andy Griffith as the sheriff of Mayberry or Lawyer Ben Matlock. It's nothing like that.



Andy Griffith was a natural for the role of Lonesome Larry Rhodes, a folksy, down home country boy with a gift of gab that people loved .  As “Deacon Andy Griffith,” he had recorded his big selling comedy monologue, "What it was football” four years before the film's release. That recording still gets laughs today. As one who understands nothing about football, I love it when Andy wonders why those fellows on that cow pasture are fighting over the punkin' and trying to see how much they can kick it without bustin’ it or steppin’ in somethin’.

 Lonesome Rhodes is a drifter, discovered in the rural Arkansas town jail by a woman who works at the local radio station. She sees possibilities in him, puts him on the air and he catches fire. Listeners love him and his home grown stories. He kids one of his sponsors who cancels the account but is forced to take him back when the sales soar.  I wondered if  Bud Schulberg was thinking of Arthur Godfrey when he wrote that. Godfrey was one of the broadcasting industry's most powerful radio and TV performers. He was a master  of the folksy style, famous for mercilessly kidding his sponsors.  At the height of his popularity he was responsible for more than a quarter of the CBS Network’s advertising revenue.

Lonesome Rhodes moves from Podunk radio to bigger stations, to regional TV and all the way to the top on National Network TV. Schulberg's  script has several refrences to Will Rogers, the  legendary performer and folk philosopher of the  early twentieth century.   The inference seems to be that Lonesome Rhodes is destined to become the next Will Rogers.

A scene that hit me between the eyes and just about knocked me off my chair was the "Lonesome Rhodes Cracker-Barrel show" on TV.  As an adjective, cracker-barrel means excessively folksy, corny, down home style or content. Near the end of my less than spectacular radio career, the boss complained that my style was too cracker-barrel. When I tried doing news, the news director ordered me to quit the folksy introductions and just read the srories. I might have been imitating my idol, Arthur Godfrey. Folksiness didn't work anymore and it was near the end of the line for Corny old Clif. I still have an old letter from a listener who was sent right up the wall when I played with words and pronunciations as Arthur did.
At least I didn't go as far down as Godfrey did. A 1975 book about the CBS Network called him the forgotten giant. He died a bitter old man in 1983 after  failed comeback attempts following  a long recovery from serious surgery.   Times had changed and folksiness didn't work for him, either.

Lonesome Rhodes couldn't handle the  power. He went nuts, aliented fans and friends. Judging a cheerleader contest, he chose a  blonde who gave him the eye,  played by 22 year old Lee Remick. Rhodes dumps the good woman who had discovered him and been his mentor through his rise to fame and marries the girl. He displays his young trophy wife with her baton twirling act on his TV show.

 I  spent some broadcasting time in the Great Northwest  at Havre, Montana. I suppose I was a local star. As master of ceremonies for the Miss Havre Scholarship pageant, I had a favorite and she knew it. Most fortunately, I had no power to influence the judges. She did not win. I don't recall what her talent was, but I remember her red dress. I remember the winner, too. She had green eyes. Should there be a female person reading this and thinking, "You men are all alike," what can I say. Show business, with its fame and power,  is a slippery, tempting slope.

It was the early '60's when I was in Montana. I went to work there after getting  the pink slip from W-DOG
in Marine City, Michigan. It was 1957 when I moved to W-DOG, the same year that A Face In the Crowd
hit the theaters.  I didn't make that up.  There really was a W-DOG. We even had a Miss W-DOG. That was my idea. Marine City is on the St. Clair River, across from Sombra, Ontario, Canada. We had a young guest who looked across the river and asked, "Is that England over there?

A nearby community is Muttonville, hardly the most euphonious name for a town. That village became infamous when W-DOG's popular country singer and deejay was murdered in his Muttonville home, shot in the head by a jealous husband. Lonnie Barron is said to have come from a one room cabin in Louisiana, the son of a cotton farm sharecropper. After some years of driting, he joined the service and was stationed at Selfridge Air Base near Marine City. He had a show on W-DOG, which I believe was still WSDC when he started there. He became very popular, worked on a country show on WJR, a 50,000 Watt station in Detroit,  made  records and was on his way to big time country music fame. He was about to be signed by Columbia Records when he was cut down at Muttonville. During the shooter's trial, his wife admitted an affair with Barron. Her husband said he went to Barron's home to get letters his wife had written and that Barron taunted him. More than three thousand fans viewed Barron's body, dressed in a white gabardine cowboy suit. 

LONNIE BARRON

In the final scenes of A Face in the Crowd, Lonesome Rhodes has totally lost it and become a screaming maniac, threatening to jump off of a building. So now you know why I became more than a bit uncomfortable watching that film. As did other broadcasters that  I know. If I had made it to the top,  could I have handled the pressures and temptations?  How far down that slope might I have slid? I don't like to think about that.